An Effective Communication Tool Marketing Essay

An Effective Communication Tool Marketing Essay This essay will explain the various communication tools that Cadbury has used in communicating the desired position to target market and will describe two TV ads communication campaign and online game communication campaign, meanwhile evaluate the company has effectively communicated the desired position based on these campaigns. A part from that, Cadbury has used three communication mix, advertising, sales promotion, and public relations. Cadbury, provides one of the most successful example of how an advertising message can be modified from one campaign to the next to attribute new values to a brand giving consumers more reasons to buy Cadbury, the same creative message is then communicated through point of sale, merchandising, package design and public relations. Cadbury always look at creative and commercial success separately. It started with a drumming gorilla, the most successful advert of 2007. The video went viral on the internet, as users posted it on video-sharing sites and e-mailed friends. It also, if less memorably, boosted sales of Daily Milk by 9 per cent, helping Cadbury to reverse its fortunes after the confectioner had lost market position and was suffering from the fallout of a salmonella scare and also created bad public relations. Now Cadbury is hoping to repeat the trick with a new  £3.7 million campaign to come up with the third in its series of adverts for Cadbury. This advertising also can co nsider as reminder advertising because it keeps consumer thinking about the brand. The advert features two children, a boy and a girl wearing a dress in the trademark Cadbury purple sitting for what appears to be a standard school photograph session. The fun starts when the photographers light testing is interrupted by a ringing phone. The alarm phone from the boys digital wrist watches transform into a full blown remix of the 1980s Freestyle hit, Dont Stop the Rock. Two mischievous children performing bizarre eyebrow dance moves to an electro-funk soundtrack. One-minute television and cinema advertisement for Cadbury chocolates is thought to have been viewed more than four million times on YouTube in its first three weeks. The commercial, released in the UK on January 23, has the potential to hook a new generation of fans while attracting the attention of those coming of age in the mid 1980s. Based on research (), it is twice the number of viewings racked up at the same stage by the firms previous cult clip, in which a gorilla plays drums. According to YouTube, Cadbury Gorilla Advert in 2007 has 5 million viewers and Eyebrows Advert has 7 million of viewers, this is a huge amount of increased and it also leads customer awareness about Cadbury. This advertisement brings a message content that consists emotional appeal because the idea is to create an antidote to the gloom to make consumers smile, a minute and a half of joy, and enjoyable as the product. The manager wants to ensure that this antidote is spread as far and wide. Therefore, Cadbury paid for 40 per cent of the population to see 60 per cent recognized it and this came from digital exposure. First came the e-mails among friends linking to YouTube clips, them came to remixes and the spoofs. It is edging up to one million views and at one point it was the third-most-watched clip on the website, behind Barack Obamas inauguration speech. Despite consumer goods marketing traditionally using the persuasion model (buy this because it works/tastes good). Cadbury believes that less direct advertising creates curiousity, such as the gorilla campaign, is most effective. The old Gorilla drumming ads is probably made people feel a bit curious, people probably wondered if it was actually a trained monkey or a man in a suit. People might or might not have noticed it was for Cadburys chocolates, and if people did think like this, people might also have wondered why a drumming gorilla should make people want to buy chocolate. All these thoughts are Cadburys objectives to create reminder of the brand to the publicity. Eyebrows is a simple form of advertisement, most people smile when look at the idea, and that was the strongest indicator that Cadbury were on to something. In my opinion, Eyebrows is the new Glass and A Half Full Production from Cadbury Dairy Milk which will bring a smile to our consumers and customer. The Eyebrows campaign will be fully supported through the line with a large Digital and Public Relations campaign which will raise a few Eyebrows and lots of smile throughout the time the campaign is on air. Sales promotion is the second communication tools used by Cadbury. Cadbury developed a website game that provides education to children with sales promotion at the same time. Traditionally, parents buy Freddo as treats for kids, brand awareness campaigns have been aimed at these parents, hoping they would continue to choose Freddo frogs based on passive advertising, TV and print. From an awareness point of view these campaigns worked, as awareness was at 99%. However, sales were on the decline. The reason is when it comes to treats today, parents still buy but it is the kids who choose. Therefore, Cadbury starts to develop a unique brand entertainment channel for Freddo to again create a deeper awareness because people do not aware of the existence of Freddo game. First, Cadbury will identify the target customer which is the parents and the children to remind them Cadbury Freddo is one of the choices to purchase as a gift. In my opinion, Cadbury is using determine communication objectives to convince the consumer to buy their product. Cadbury stopped marketing the brand product, chocolate frogs; and started marketing the brand character, Freddo. Freddo leaping onto the internet and inspiring children to learn new skills online developed under the theme of edu-tainment. Cadbury engaged teachers and child psychologists to bring this experience to life. In addition, they also give knowledge to the consumer and children to make them like the video game. The video game called The Adventures of Freddo one and two, the adventures of Freddo website featuring animated storytelling, games and activities for young consumers. It has already attracted 160,000 registered players for the first episode of adventures of Freddo in 2009. It allows children beings to explore Freddo online world they will uncover the first animated adventure The Secret of the Golden Keys. Freddo, along with his friends Ashley, Hannah and Zac, set off on a quest through time to save their teacher Professor Jeffrey and defeat the monster Cane Toad Goaf. In my opinion, Cadbury are trying to make the children prefer Cadbury Freddo brand compare to the others brands and trying to get them into conviction and make them to play the game or purchase the Cadbury Freddo Chocolate. The adventures of Freddo Two (The Mystery of Slater Island) followed the successful of first online adventure of Freddo the Frog. So now, Australias iconic chocolate frog is back for a second season. Launching in the March 2010 school holidays The Adventures of Freddo of the Mystery of Slater Island introduces exciting characters and an engaging new way to become part of Freddos universe. Once again, kids are along for the ride; completing immersive, educational games and activities that are sewn right into the storyline. Cadbury also developed a 31 seconds tv advertisement that brings emotional appeal showing a story about Freddo Prince Frog. This TV advertisement has launched during shared family viewing times in the daytime and afternoon. In my point of view, Cadbury are using reminder advertising to keeps consumer thinking about Freddo. The reward of the game and TV ads has been massive growth in brand. The result shows that over 200,000 kids registered, 500,000 episodes watched, 3,000,000 games played, over 30,000,000 minutes spent on the site and 25% sale increased. However, the Adventures of Freddo website has attracted criticism, it upset the health lobby who see it as promoting chocolate products to children. The Coalition on Food Advertising to Children disputed Cadburys assessment of the campaign and said there were loopholes in the self-regulatory code. They concluded that the marketing its use of interactive games to lure children into the branded environment. Cadbury argues that the advertising messaging did not undertake direct marketing of foods to children. Marketing activity to promote was targeted at parents. Parents are the gatekeepers. Kids are unable to go on the website without parents registering the kids. . In my opinion, the game and TV ads create or increases pester power of buying Cadbury Freddo chocolate. The third communication tools used by Cadbury are Public Relations. Cadbury has the art of building good corporate relation with the number of public including society. The first tools that used in the practice of public relations are creating event and giveaways. The Cadbury Freddo Roadshow at Auckland Zoo, children learn all about New Zealands four endangered species of native frogs, and how to help to save them. Every visitor to the Freddo Frog Roadshow will receive an educational booklet for further studies. The second tools are sponsorship. Cadbury receive many requests every day for donations and support. One of the examples is Learning Links. Learning Links is an Australia charity and non-profit organisation formed to help children who have learning disabilities, difficulties and development delays and their families. Cadbury also used public relations to counter poor publicity. For example the Adventure of Freddo game has attracted criticism from some quarters of the health lobby for targeting young children with chocolate. Internet marketing is renowned for its use of interactive games to lure children into the branded environment. Cadbury explains to the community that the site is an example of responsible marketing to children with no chocolate featured on the site. It does not market to children under 12. They are just creating an educational game for children who are under 12. Cadbury also provides identity media such as Freddo cartoon tattoo to children as a gift for purchasing a packet of Cadbury Freddo. In the other hand, Cadbury also created bad public relations in 2006. A rare strain of the Salmonella bacteria is detected and it affecting seven of its products, it has been caused by a leaking pipe. The Health Protection Agency established that 37 people, many of them young children had become ill after eating infected chocolate. More than a million of chocolate bars recalled. This creates bad public relations to the publicity. http://business.timesonline.co.uk/tol/business/industry_sectors/media/article5634660.ece http://www.aglassandahalffullproductions.co.nz/milk-chocolate/cadbury-advert.html Theory http://www.telegraph.co.uk/news/newstopics/howaboutthat/4634737/Dancing-eyebrows-advert-for-Cadburys-becomes-a-hit.html Cadbury Eyebrows Raised in Electric Boogaloo http://business.timesonline.co.uk/tol/business/industry_sectors/media/article5634660.ece ADD THE PROVE of eyebrows has increase the number of viewer comparing with the godrila and truck add. (DONE) Provide the public relations has increase the awareness ? Based on research (), the message that wants to bring to the public from this advertisement is Over at Glass and a Half Full Productions we noticed that wriggly potential of eyebrows and thought we would have a bit of fun with them, said the Cadbury marketing director. In addition, like the other production Eyebrows is all about losing yourself and embracing that moment of joyà ¢Ã¢â€š ¬Ã‚ ¦after all, everybody remembers pulling a silly face or getting up to no good as a child when backs were turned.

Movies at theaters preferred than at home

Watching movies in theaters has been the trend since so long which could not be affected by the developments in technology. There are various alternatives for watching movie in the present day situation. Nowadays, most of the families own a DVD player or a VCD player. There are people who even own home theater systems which create an f eel of a theater. One of the main reasons for the audience opting theaters to watch movies is the ambience. Theaters have good facilities with latest technology in entertainment. People go to movie theaters to see movies, but that is not the whole story. Although the shift has been rather gradual, the movie theater has ceased to be a place for only viewing films. When an audience goes to the cinema, they are often seeking something beyond the movie itself. Nowadays, for instance, while it is very unlikely that a movie theater would use words such as â€Å"fully air-conditioned† in its advertising which gives the audience a pleasure in watching movie at theater. Going to the movies is not merely for enjoying the film, but also for taking pleasure in the facilities beyond just the projection equipment. People go to movie theaters not only to drown themselves in the dream on the screen, but to escape the cold in winter and the heat in summer. While freeing audiences from reality on an imaginary level through incredible stories and spectacular visions, movie theaters also offered them refuge from the natural harshness outside the theater. Some of the main reasons for why audiences prefer movies at theaters than watching at home in VCRs or DVDs are explained as below: Most of the movie-goers are desperate to watch their favorite movie at the earliest possible and in most of the countries a new release is available only at theaters. Fans have no option other than going to the theaters on the very first day if its their favorite actor’s movie. The screen makes the whole difference between watching a movie at theater and at home. The large screen gives a great feel for the viewers. The ambience also is good at most of the theaters which encourages audiences to go to movies at theaters. People who love to have uninterrupted entertainment prefer theaters which have an excellent facility of uninterrupted play. There is no bothering of the advertisements in middle of the movie. The digital sound effect that a theater can offer is truly amazing. The DTS system of audio provided by most of the theaters is incomparable. The surround sound system gives the real feel for the audience as if the play is going just around them. When its time to party, if a large group of friends want to watch a movie together, like colleagues, classmates, large family, the only option they can have is the theaters. Everyone cannot afford a home theater system. So it is the best idea for those who cannot afford all the facilities like DVDs at home. Theaters offer various classes of tickets so that even the lower middle class and poor can afford a movie. The extra facilities like fully air conditioned interests the low class audience a lot and comforts the upper class audience. There is a special type of movies; 3D movies which are to be watched only in the theaters for the 3D feel. This technology cannot be brought home by a normal person The cost of a movie ticket is very less compared to the cost of a DVD of the movie. Since a library of all the movies is not a appreciable decision, the theaters would be the right choice for movie than at home. By taking all the factors specified in to account the reason or why people see movie in theaters instead staying home and watching movies or playing movies in VCRs and DVDs is clarified.      

Critical Discussion: The Historical and Contemporary Uses and Notions of “Race”

Abstract This paper deals with the historical and contemporary uses and notions of the term ‘race’. The discussion is based on the dismissal of most contemporary scholars of the notion of ‘race; based on 19th century scientific taxonomies. Historically, the term has been intertwined with the notions of class, people, nation, etc. and is closely related to the concepts of ‘lineage,’ ‘caste’, etc. The term is also used to denote a biological idea, which evolved to mean human physical variations, ethnic identities, human genetics, and racist ideologies. The contemporary use of ‘race’ is focused on the integration and socialisation or re-socialisation of people with other groups of different origin with whom they identify, regardless of age, gender, ethnic identities, religion, etc. Introduction This brief aim to discuss critically the historical and contemporary use(s) and notions of the term ‘race’, taking into account that most contemporary scholars dismiss the notion of ‘race’, as exemplified by the 19th century scientific taxonomies. According to Donald and Rattansi (2005), ‘race’ refers to social meanings characterised by instability and decentralised ideas, with occurrences of constant transformations from political struggle. Montagu (1997), on the other hand, has referred to it as the most dangerous myth, indicating the relevance of the needed work for this concept. He further surmises that ‘black’ and ‘white’ must no longer be used to describe society or certain groups of people. The existence of race is said to be an experience rather than an imagined or even real phenotype (qualities produced by the effect of environment on genes). Montagu states that the reason why the feeling of ‘race’ is sustained is because of the geographic segregation of people on the levels of community, society, and world-systems. The historical and contemporary use(s) and notions of the term ‘race’ are discussed below. Historical Uses and Notions of ‘Race’ In its original conception, ‘race’ pertains to a group of people with common descent and is closely related to the concepts of ‘caste’, ‘lineage’, etc. ‘Race’ has been used to differentiate people of color and Caucasian ones to reflect the construction of classes, which embody very detailed classifications. It has been presented to conduct a systematic analysis of theoretical problems and political ideas (specifically ‘race’ ideas) and the contributions of these ideas to the formation of communities and race-state interrelationships (e.g. Donald and Rattansi, 2005). Voegelin (1998) states that the study of the notion of ‘race’ has spanned a period of around a century and a half, beginning from the late 17th century to mid-19th century and claims that the development of modern history serves as the context for the emergence of the notion of ‘race’. Historically, the notion of ‘race’ is one that interweaved with the concepts of class, nation, people, ethnic group, and the like, and is expressed through its diverse use, such as in the depiction of ‘human race,’ superior race,’ English race,’ etc. ‘Race’ has appeared in southwestern European languages (Spanish, Portuguese, Italian) and has likewise been used widely amongst European countries (England, France) (Llobera, 2003). It has already existed in earlier periods of history and in different cultures. In fact a strong link was demonstrated between the European slave trade and the rise of racism in the West; however, Llobera (2003) claims that slavery is not a sufficient explanation for the existence of racism during this period. The notion of ‘race’ had already existed amongst Greeks and Romans during the ancient period, as they distinguished whites from blacks. However, such distinction did not bear any signifi cant social or cultural impact (Llobera, 2003), indicating the difference with how it was classically perceived and how it was perceived in its later notions, such as the 19th century scientific taxonomies. From the 14th century to the mid-17th century, the definition of ‘race’ altered the expression of kinship relationships and genealogy towards an emphasis on physical appearance and skin colour. These multiple understandings of the notion of ‘race’ can be summed up as being associated with a transitional period during which a move took place from a definition of ethnicity in which several definitions co-existed with a monolithic modern concept of race. During the renaissance period, the use of ‘race’ was used to denote bloodlines or lineage, such as the concept of a royal bloodline. In addition, religious conversions were able to transform blood identity; for example, a Christian who was a pagan by birth obtained a new racial identity upon conversion to Christianity (Spiller, 2011). Indeed, as have been clarified by many scholars (e.g. Spencer, 2006; James, 2011), the historical notions of ‘race’ in the early modern era is character ised by overlapping and even opposing concepts of religion and ethnicity. Historic events such as the slave trade and ‘scientific racialism’ (Spiller, 2011:2) clearly seem to have changed European attitudes toward race and identity. Ethnic identities have been used to understand the initial modern notions of ‘race’ (Spiller, 2011). In the mid-18th century, increasing knowledge of the different appearances of the human being ensued, so that ‘race’ began to be understood in terms of human physical variations. As such, human beings (in the variety of physical forms the human body takes) were seen as parts within a larger systematic structure, which is nature (Voegelin, 1998). It must be noted that as early as the 15th century, biological unity has already been assumed in the notion of ‘race’, as seen in the expression ‘unity of blood’ in the Iberian Peninsula (Llobera, 2003). In the 20th century, specifically when the Nazi regime came to existence, the notion of ‘race’ has been presented as an extremely controversial term. It includes a range of situations affirming the superiority of one ‘race’ over another. Due to its link to extremely negative moral issues, the word ‘racism’ elicits abuse and must be used with appropriate caution (Llobera, 2003). One can therefore see here that ‘race’ has transformed gradually from one that depicts the classification of classes, ethnicity, religion, etc. to one that functions as a device to evaluate superiority and inferiority. The notion of race is influenced by suggestions that it should be understood not as a reflection of biological fact but as a reflection of prevailing racist ideologies (e.g. Ferguson, 2013; Beidler and Taylor, 2005). A worthy argument is that if ‘race’ originates as a category that provides hierarchical privileges to a ruling status, thereby making other groups inferior, then those considered inferior, such as people of colour, are apparently pushed into this derogation (Beidler and Taylor, 2005). Contemporary Uses and Notions of ‘Race’ The uses and notions of ‘race’ have trailed a different direction in the contemporary understanding of the term. The change in the concept is illustrated in Korean children who grew up in largely black and Latino communities in Los Angeles and who had more in common with their black and Latino peers than with other Korean students. The same is seen amongst black suburban children in largely white communities who have identified more with the cultural values of their white peer group than with their ethnic brothers and sisters (Montagu, 1997). Despite their different phenotypical characteristics, people can assume the identity of another group (‘race’) through socialisation and re-socialisation. This is contrary to the historical notion of ‘race’, which dealt largely with bloodlines or lineage, or with biological components, or with the perception of superiority and inferiority (e.g. Llobera, 2003; and Spiller, 2011). ‘Race’ is called an ‘experience’ in its contemporary use because of the increasing multi-racial movement worldwide that depicts its existence (Tattersall and DeSalle, 2011). For example, a growing number or Americans have insisted on being regarded as belonging to more than one ‘race’ and maintain their public and private transnational identities. These movements are a reminder that single racialised categories only oversimplify the complexities of culture and ethnicity (Montagu, 1997). According to Donald and Rattansi (2005), when issues of age, gender, class, and religion are made to integrate to culture, ethnicity, and multiculturalism, a realisation that would ensue is that the extent of single-race categorisation (being a dangerous myth) will promote disparaging prejudgments that attach irrelevant distinctions on people. Apparently, this argument is parallel to the idea that it is through socialisation and re-socialisation with different gr oups that people can assume a new ‘race’ or a new identity (Montagu, 1997). Montagu (1997) presents the United States as one that brings the notion of ‘race’ as an increasingly dysfunctional way to distinguish human beings. This is because of the presence of economic, political, and demographic factors that demand people to become competent interculturally (e.g. Donald and Rattansi, 2005). This propensity for intercultural competence blurs the distinction of people based on skin colour and other forms of identity. This is parallel to recognising the cultural and social integration of people of various origins as the new way of their cultural and social belongingness (e.g. Llobera, 2003; Spiller, 2011). Whitmarsh and Jones (2010) suggest that race and ethnicity function as categories of racial relationships, such as certain racial dualities where fine skin colour distinctions are dominant. Anthropological research (e.g. Whitmarsh and Jones, 2010) reveals that ethnic identities are incongruous and numerous in ways that cannot be reduced to racial classifications. Racial and ethnic categorisations are arbitrarily interwoven with gender and class in various discourses. These contemporary uses of ‘race’ have produced overwhelming accounts of racial disparities, ranging from income, education, punishment, medical treatment, and so on, thereby leading some theorists to suggest that the notion of ‘race’ needs to be understood in the context of the related notion of social justice (Whitmarsh and Jones, 2010). This is contrary to the use of ‘race’ as an outcome of socialisation and re-socialisation to a new culture, which Llobera, (2003) has earlier described. In Lively and Weaver‘s (2006) view, however, racial classifications (without regard to their purpose) tend to stigmatise. Despite efforts to correct the past, notions of racial inferiority may still be present, thereby leading to a politics of racial hostility. However, the current ways to discuss the notion of ‘race’ are through remnants of earlier ways of understanding this concept, making it easy to understand contemporary discussions about itself as a pale reflection of its more vigorous discourse (Ernest, 2009). Understanding ‘race’ would inform of the fact that there are only trivial physical and biological differences between groups referred to as ‘races.’ There is no convincing empirical case that allows the ascription of common intellectual, psychological, or moral characteristics to individuals based on skin colour. There is certainly no good ethical case to serve as a justification of inequitable treatment on such illogical basis (e.g. Montagu, 1997). This is seen in the current understanding of this concept based on people’s integration to a different social and/or cultural group, with whom they identify. It has been broadly acknowledged that problematic stances can ensue if the contemporary notions of â€Å"race† are applied to the early modern period. This is the reason why the term is usually enclosed with quotation marks and is highlighted by qualifications (e.g. Beidler and Taylor, 2005). Conclusion This paper has provided a critical discussion of the historical and contemporary uses and notions of ‘race’. The term is characterised by unstable and centralised social meanings, within which constant transformations frequently occur. An examination of 19th-century iconography revealed that the historical notion of ‘race’ reflect the construction of classes. The Renaissance era indicated bloodlines or lineage for the term ‘race.’ Religion and ethnicity also characterised the historical notions of ‘race’ in the early modern period. The modern era, on the other hand, saw the development of this notion as one that originates from the human genetic diversity paradigm to the typological racial model. ‘Race’ as an experience is demonstrated in today’s increasing multi-racial movement in various parts of the world. Disparaging prejudgments that attach irrelevant distinctions on people would be the result of the integration between issues of gender, age, class, and religion on one hand, and culture, ethnicity, and multiculturalism on the other. ‘Race’ is a dysfunctional way to distinguish people because of the presence of economic, political, and demographic aspects that require them to develop intercultural competences. Moreover, the contemporary notion of ’race’ indicates that there is no convincing empirical and ethical case that justifies ascription of certain qualities to some individuals and treat them inequitably as a result. ‘Race’, in its contemporary use, can mean a result of socialisation and re-socialisation of people with other groups with whom they identify, regardless of age, gender, ethnic identities, and the like. References Beidler, P. D. and Taylor, G. (2005) Writing Race Across the Atlantic World: Medieval to Modern. NY: Palgrave MacMillan. Donald, J. and Rattansi, A. (2005) Race, Culture and Difference. London: The Open University. Ernest, J. (2009) Chaotic Justice: Rethinking African American Literary History. North Carolina: The University of North Carolina Press. Ferguson, M. (2013) ‘Aphra Behn’s Oroonoko’ in M. Hendricks and P. Parker (eds.) Women. â€Å"Race,† and Writing in the Early Modern Period. NY: Routledge. James, P. (2011) Religion, Identity, and Global Governance: Ideas, Evidence and Practice. Toronto: University of Toronto Press Incorporated. Lively, D. E. and Weaver, R. L. (2006) Contemporary Supreme Court Cases. Westport, CT: Greenwood Publishing Group, Inc. Llobera, J. R. (2003) An Invitation to Anthropology: The Structure, Evolution, and Cultural Identity of Human Societies. NY: Berghahn Books. Montagu, A. (1997) Man’s Most Dangerous Myth: The Fallacy of Race. CA: Altamira Press. Spencer, S. (2006) Race and Ethnicity: Culture, Identity and Representation. NY: Routledge. Spiller, E. (2011) Reading and the History of Race in the Renaissance. Cambridge, UK: Cambridge University Press. Tattersall, I. and DeSalle, R. (2011) RaceDebunking a Scientific Myth. First Edition. Texas: Texas A&M University Press. Voegelin, E. (1998) The History of the Race Idea: From Ray to Carus, Volume 3. Louisiana: Louisiana State University Press. Whitmarsh, I. and Jones, D. S. (2010) ‘Governance and the uses of race’. In I. Whitmarsh and D. S. Jones (eds.) What’s the Use of RaceModern Governance and the Biology of Difference. Massachusetts: Massachusetts Institute of Technology.

What Are You Fantasizing About - 1743 Words

â€Å"What are you daydreaming about?† â€Å"I am not daydreaming.† â€Å"Your mind is somewhere else. You never called me back last night, and I m still waiting to find out more about your mystery man.† â€Å"I was tired, and I ordered takeout.† â€Å"Really Jordyn?† â€Å"Where are you and Antonio going for lunch?† â€Å"We re getting the lunch special at Murray s. Do you want me to bring you anything?† â€Å"No, I already have plans.† â€Å"With the mystery guy?† Jordyn rested her forehead in her hands. Her twin was going to keep prodding her for information. â€Å"Yes, I have a lunch date with the mystery man.† â€Å"We ll if you aren t having dinner with your mystery man tonight, you are welcome to come over for dinner.† Jordyn s phone rang, and she was never more happier to be†¦show more content†¦Ã¢â‚¬Å"It s a very nice offer, but it s also crazy.† â€Å"Crazy?† â€Å"We re not even officially dating, but you want me to take a trip with you to the other side of the country?† â€Å"I want to get to know you better.† â€Å"I want to know more about you too, but I don t know if we should be taking vacations together yet. I can t ask you to spend that much money on me so soon.† â€Å"I want to spend the money on you.† â€Å"Colin...† â€Å"How about you hold on to your return ticket. That way if you decide you want to turn around and leave as soon as the plane lands, we can go our separate ways. I want you to feel secure Jordyn.† Jordyn tapped her fork on her plate contemplating his offer. It would be nice to take a weekend vacation. A few minutes later, she gave him her answer. â€Å"Okay, but I want my return ticket before we get on the plane.† â€Å"I wouldn t have it any other way.† Hours later, Jordyn was reading her dating profile. She couldn t get away from the nagging thought that it was insane agreeing to a weekend getaway with Colin. They hadn t shared anything more than lunch and dinner, and she was considering spending the whole weekend with him. Of course she needed a vacation, but the logical part of her brain was telling her this was not the way to plan a vacation. The guy could be a complete psycho who wanted to get her miles away from her home. Despite the nagging logical thoughts urging her to stay put, her heart wanted to know more about Colin. He seemed to be really sensitive, and she